Google Analytics

How to group social media referral sources in Google Analytics for better reporting

Who hasn’t seen different types of social media referrals reported in Google Analytics for Facebook, Twitter, LinkedIn, Pinterest and Instagram? Maybe you have seen social referrals such as t.co, m.facebook.com, l.facebook.com, twitter.com, lnkd.in, lm.instagram.com, m.instagram.com, pinterest.com, uk.pinterest.com, etc. The list can get quite big if you are receiving lots of traffic from the different platforms. […]

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