International opportunities for your business
What is an International SEO strategy?
Does your business have an international scope? Is your website SEO optimised for the different international markets your business operates or wants to operate in? An International SEO strategy consultant specialises in the implementation of an SEO strategy in not only one market but multiple international markets.
An international SEO strategy will ensure that the website follows SEO best practices taking into account different languages, the differences in markets and making sure all the technical international indexation elements are in place.
International SEO is not about translating the site into the different languages, is about understanding the differences in search in the different countries as well as knowing the competition in the organic search results.
My approach to an international SEO strategy
Key considerations for an international SEO strategy
Understand Global Search
I have worked in international SEO projects involving different countries in Europe including Spain, France, Germany, etc. and as far as Nigeria or even Russia for both UK and international companies. Understanding how global search works is an important aspect of a successful international SEO strategy.
Multilingual SEO
It is important the website speaks the customer’s language and I am not referring to a mere translation. The same language can have differences depending on the country it is spoken. For example, it is not the same the Spanish spoken in Mexico than the Spanish in Spain. This also happens in English (UK, USA, Australia, New Zealand).
International Website Structure & Strategy
The structure of the multilingual website starts by deciding the international domain architecture (a country top level domain ccTLD, a subdirectory, etc.), the URL structure, multilingual meta tags and all the international indexation elements that will make a international friendly site.
Grow your business internationally
Why you need an International SEO Strategy?
- Do you sell or have the intention to sell or offer your services in different countries? Then you need an international SEO strategy for your website.
- Having a website in only one language with the intention of targeting different international markets is definitely not the right approach. You need a proper international SEO strategy that will look at the different markets and includes elements such as international keyword research, URL structures, hreflang tags, international meta tags and all the technical aspects involved in making having an international SEO friendly website.
- I have over 15 years experience in international SEO and have offered my freelance SEO services to complement in-house SEO teams or as an independent consultant for one off projects. I am fluent in four languages and it has helped me not only to successfully carry out strategies in those languages, but also have provided me with the understanding and flexibility to work in strategies involving other countries and languages.
Bespoke international SEO strategy for your business
The international SEO strategy will look into
Keywords
Keyword Analysis
International keyword research and analysis for each of the targeted countries taking into account the different languages, search differences and competitors.
Technical
It looks at all the technical SEO aspects including international indexation elements, site architecture, international URL structure, crawlability, site speed etc.
Domain
Website Structure
Having a strong international website structure is key for websites targeting different countries. I will recommend the best site structure for your specific project.
Content
Content Optimisation
Optimising the content for the right audience is extremely important. Copywriters will have the correct guidelines in order to produce copy, in the different languages, which your users will engage with and search engines will love!
Links
International Outreach
Once your website is fully SEO optimised for your international audience and customers, it is time to think about an international SEO outreach strategy that will help with your website’s organic visibility and traffic.
Competition
Competitor Analysis
An international SEO strategy is more than just search visibility, it is understanding the cultural search differences. This is why analysing your organic competitors for the different countries helps into developing your own SEO strategy.
Interesting facts
Experienced International SEO Consultant
Years of Experience
Languages
Projects Completed
Testimonials
Read what they have to say about me!
Let Me Help You Achieve Your International Business Goals
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