Protect your SEO during a website migration
if you are changing your website, domain, cMS... you need to think about sEO
Are you going through a website redesign, a domain change, moving from http to https or changing your website’s CMS? If you have answered yes to any of these you are essentially migrating your website and need to think about SEO and how to protect your rankings and traffic. A website migration is a complicated process and everything needs to be done correctly in order for your SEO to transfer across your old website to the new one without any problems.
Even if you have access to the best developers to handle the migration of your website, it is important to involve an experienced SEO specialist in the planning stages of the new website creation in order to make the transition as easy as possible with minimal impact to your rankings and traffic.
My approach to a successful SEO site migration
the SEO Migration Strategy process
1. Pre-Build Checks & Set Up Benchmarks
This is a very important step were I check your current website’s performance and benchmark SEO data and rankings. I will undertake a full crawl of your website and analyse key elements including traffic, important pages, etc.
2. Planning & Technical SEO
The SEO website migration plan is an important step in the site’s migration. I will produce an implementation document that will contain all the necessary technical SEO migration elements and recommendations key for a successful site migration.
2. Pre and Post Launch Checks
I will carry out pre and post website launch checks to make sure all the SEO migration recommendations have been followed during the new website build as well as monitoring the new website’s traffic and rankings.
At your side throughout the website build
Why do you need an sEO migration Strategy consultant?
- In my career as a SEO consultant I have seen many websites coming to me after they migrated to a new domain, a new website or simply having carried out a migration from http to https asking why their traffic has dropped or rankings suffered.
- I can tell you right now that an SEO migration strategy is needed when doing any type of migration even for small ones.
- As an SEO migration strategist, with over 15 years experience, I follow SEO migration’s best practices making sure they are all in place. I will check indexation elements, 301 redirects, URL structure, international SEO, PageSpeed, etc. to make your site’s migration a success.
Testimonials
Read what they have to say about me!



Let Me Help You Protect Your Website's SEO!
Let's talk!
Get in touch to discuss your SEO Migration Strategy today